Using Each Blueprint With the Correct Audience

Every Blueprint is built for a specific audience. Using it with the wrong one undermines both the tactic and the relationship.

• Client Acquisition tactics are built for new-prospect contexts, people who aren’t already in your known relationship base.
• COI & Database Maintenance tactics are built for known relationships, people already in your sphere or database.
• Don’t use your known-contact list for a Client Acquisition motion where the Blueprint specifically calls for new-prospect audiences.
• Don’t use relationship language that overstates the actual relationship: a warm, familiar tone toward someone you barely know reads as inauthentic and can backfire.