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Completion Is Not the Same as Business Movement

These are two different, equally real things worth tracking separately. Confusing them is what makes a working tactic feel like it isn’t.

Completion
  • Prepared
  • Used
  • Followed up
  • Recorded
Business Movement
  • A reply
  • A question
  • Permission to continue
  • A qualified conversation
  • A referral
  • An appointment
  • A dated future opportunity

Completion is entirely within your control. It’s whether you did the work. Business movement depends on the other person too. You can execute a tactic perfectly and still see no business movement on a given attempt; that’s a normal outcome, not a sign the tactic failed.